A Harsh But Practical Lesson in Managing Affiliates

Many companies believe that selling their products or services through an affiliate programme is the dream solution. They have visions of thousands of sales people promoting their products all over the Web. These little guys never get tired, they work 24/7 and they only get paid after they sell something.

Ah, Xanadu.
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Gut Feelings Count Even in Marketing

What a cool experiment I just went through. I’ve been in London for just over a week and aggressively looking for my dream job in Europe for about two weeks.

In Canada we use resumes while here in Europe they use CVs. I knew that but I couldn’t find a decent CV template or even a standard CV template that I thought best displayed my skills. So I was sending out my “resume-style” CV to head-hunters and employers and getting very good response.
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Google Adwords Finally De-Mystified

On this blog and with actual businesses in the real world, I’ve been talking a lot lately about pay per click marketing and how important it should be to practically anyone doing business online. And as I always say in those discussions I find Google fascinating as a business model because nobody really knows how they price their main product which, of course, is Google Adwords.

Well, lo’ and behold, Google must have heard me because they recently came out with a video that does a very good job of explaining how they price their ads and what we, as customers, can do to lower our costs and improve our results. Read the rest of this entry »

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The One Thing that Most Bloggers Forget About

There are nearly as many reasons for blogging as there are bloggers.  Some blog because they love to write. Others blog for money. Some bloggers just want to go off on other people that are actually doing things in life.

Whatever your reason for having a blog one thing is for sure.  If nobody sees what you write, well, you might as well be sharing your ideas with your parakeet. At least that way you have a chance at getting feedback.

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