Welcome to Eric Haaranen’s Blog

February 19th, 2010 Eric

Thanks for visiting.  If you’re interested in looking at different ways of improving the online marketing of your business, either download my free guide to your right or see all my other guides on this page.

My photo albums are pretty cool and you can also check out my book, Nice People Can Sell.  Thanks again for visiting and be sure to leave comments if you wish.

Categories: Marketing Ideas Tags:

Winter Olympics Churning Out More Drama Than a Spanish Soap Opera

February 24th, 2010 Eric

Things are getting pretty exciting as the Olympics continue to roll on.  Being Canadian, it is no surprise that hockey is at the forefront of much of the media attention.

The Canadian team lost to the US in the opening round and I think that I speak for everyone when I say that it was disappointing.  The US has a great team and they played well but the difference was Ryan Miller in the US goal.  He stood on his head for the win. Read more…

Categories: Fun and Inspiration Tags:

Vancouver Winter Olympics Making Canada Proud

February 19th, 2010 Eric

Vancouver is hosting the winter Olympics at the moment and while there have been a few glitches, I’ve been impressed with everthing so far.

A Picture is Worth a Thousand Words

Nobody could have written a better script for the first few days of competition.  Let me set the stage for you.  No Canadian has ever won a gold medal on Canadian soil. That includes both Winter and Summer Games and the media was building this up to the hilt.  It was actually quite annoying. Read more…

Google’s Highest Priced Keywords Approach $100 per Click

February 18th, 2010 Eric

According to AdGooroo, in the third quarter of 2009, Adwords advertisers were paying $99.44 per CLICK for the keyword “Mesothelioma.”

To put it a different way, somebody (lawyers, presumably) were placing ads on Google and paying almost $100 every time someone clicked on their ad and come through to their site.  Isn’t that amazing? Read more…

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Where Your Customers are Going to Research You

December 23rd, 2009 Eric

It used to be that anyone thinking about doing business with you would first consult with their colleagues or friends to see if any of them had worked with you before. If not, they would likely turn to the Yellow Pages and give you a call. That would put you in a good position because you have total control of the information they receive about you and your company.

Five years ago, that same potential customer would get online and visit your website, learn about your products and services and contact you if they were interested. Again, a good situation for you to be in as you have total control over what appears on your website.

Today, things have changed. Social media sites like YouTube, Twitter, Facebook, etc. have become so powerful that they constantly appear at the top of the search engine rankings. More importantly, consumers are more apt to trust the information found on these sites because they believe this information is posted by non-partisan people ie. your happy or disgruntled customers and it is more likely to provide them with an honest assessment of what you have to offer. Read more…

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