Are you tired of feeling like your website is a ghost town? Are you sick of hearing crickets when you check your lead generation numbers?
Fear not, my fellow business owners and marketers – I’m here to help you turn your website into a bustling hub of lead generation activity.
Make Use of Video
ESPECIALLY IF YOU ARE THE BRAND. People want to know with whom they are dealing. Great sales copy is essential – as is the look and feel of a website – but video allows website visitors to immediately get a sense of who you are and what you’re all about.
When I added a little video bubble to the homepage of my site, I immediately saw better conversions. It wasn’t only because I gave visitors an additional manner in which to contact me but the 50 second video let them put a face and personality to my writing. That usually doesn’t work to my advantage 🙂 but in this case it did.
Improve Your Website’s Load Speed
Let’s face it, nobody has the patience for a slow-loading website. In fact, a study by Google found that 53% of mobile users will abandon a website if it takes more than 3 seconds to load. That’s faster than the time it takes me to make a bad joke (which is saying something).
So take a cue from Staples, which reduced their page load time by 1 second and saw a 10% increase in conversions. That’s a pretty big bang for your buck, and it’ll give visitors more time to appreciate your witty banter.
Make Sure Your Site is Mobile-friendly
We’ve all been there – trying to navigate a website on our phone that wasn’t designed for mobile. It’s like trying to put a square peg in a round hole. It just doesn’t work.
And with more and more people accessing the internet on their mobile devices, it’s crucial that your website is optimized for mobile.
Check out how Uber does it – their website automatically adapts to different screen sizes and loads quickly on mobile. It’s like they’re saying “Hey, we’re not just a ride-sharing app, we’re also really good at website design.”
Use Clear and Compelling Calls-to-Action (CTAs)
Nobody likes being told what to do but sometimes we all need a little nudge in the right direction. That’s where CTAs come in.
Your website should include CTAs that tell visitors exactly what you want them to do, whether it’s signing up for a newsletter or requesting a consultation.
Take inspiration from Hubspot, which uses eye-catching CTAs throughout their website to encourage conversions. It’s like they’re saying “Hey, we know you’re not a mind-reader, so here’s what we want you to do next.”
Create High Quality Content
Ah, content. The lifeblood of any website. Your content should be both informative and engaging to keep visitors interested and engaged.
Look at how Neil Patel does it – his website features in-depth guides and blog posts that provide real value to visitors, and he uses pop-ups and other CTAs to drive conversions. He’s basically saying “Hey, we know you’re busy, so here’s some free information that will help you grow your business. And if you like what you see, why not sign up for our newsletter?”
By implementing these strategies, you can optimize your website for lead generation and start seeing real results.