Sep 8, 2009 Posted in Marketing Ideas

Viral Marketing at It’s Smartest

I love smart marketing so you could imagine my pleasure when I was surfing the web looking for a company that could do some printing for me and I came across a brilliant example of smart marketing.

Some would call this viral marketing while others may call it “piggy-backing” but essentially what this company is doing is maximizing its distribution channel in a way I hadn’t seen before.

What was this great secret?

Well, I saw that their pricing for business cards was competitive with other suppliers and nothing was too much out of the ordinary. Full colour one-side, full-colour two sides, etc until you got down to the third line which they called full colour one-side, AD back. The price for this option was about 60% less than the others so I had to check out what was going on.

It seems that you could get this massive discount if you allowed them to put their company information on the backs of your business cards! How brilliant is that? Most people don’t use the backs anyway and they would welcome the lower prices. At the same time, e-printing.co.uk gets their marketing message out for nothing and guess what? People pass around business cards.

I thought it was really smart and I immediately incorporated it into my business. I have a referral programme for Guaranteed Marketing Services and now all of my marketing collateral also mentions this programme. I just did this today but I’ll let you know how it turns out.

Learn and apply!