Jul 15, 2010 Posted in Marketing Ideas

The Importance of Site Structure When it Comes to SEO

Here is a very common scenario. You decide that you need a website so you pay good money to have someone design and build a site for your business.  You go back and forth with the designer getting everything looking the way you want it to and a month later you have a sparkling new website.

You are excited and you show it off to your friends and family.

Another month passes and you notice that your shiny new website isn’t exactly producing stellar results.  You do a Google search on a number of search terms that your potential customers may be entering to find your services and you don’t see your site coming up on the first page of results.  Or the second. Or the third.

You take a look at your website traffic logs and you see that your site is getting ZERO visitors.  It looks great and contains awesome information but nobody would ever know this because it isn’t being seen by anyone.  For all intensive purposes your website is lost in Cyberspace.

This is such a common problem it isn’t even funny.  Fortuntely, the solution is simple. Your site must be structured properly right from the get-go so that Google and the other search engines know that a) it exists and b) what your site is about so they know how to rank it.

Rather than going through the entire process of website repair here I’d rather refer you to a report I wrote specifically to address this very problem. It is a short read and yep, it is free.  You can download my report by visiting WebsiteRepairTips.com

Check it out and let me know what you think, ok?