Jul 29, 2010 Posted in Marketing Ideas

The Easiest Path to Better Website Conversion?

I’ve written about the importance of website conversion in the past but a quick review here won’t hurt before I dive into why it is so critical to the success of your websites.

First, conversion is the percentage of your website visitors that take a positive action on your site.  For most small business websites that don’t actually sell anything online this means contacting you for further information or signing up for an email list. In other words, generating sales leads.

Conversion is critical because the slightest improvement in conversion will be reflected in a large improvement in website performance… without the need for more traffic.

Now that we’re up-to-date on the importance of conversion, the question becomes, “How do we increase conversion?”

There are a number of ways but I’m going to share the one that I’ve found works the best and is the easiest to implement.  Video.  Specifically, adding a professional video spokesperson to your site to greet and/or guide visitors.

I recently added a spokesperson to my site at Modern Sales Prospecting.  Immediately, I saw a doubling of the sign-ups to my newsletter and a slightly smaller increase in sales leads for my services.

I was so impressed with the ease of implementation and more importantly, the results the video produced that I decided to offer professional actors as a service.  Visit ModernSalesProspecting.com and click on the On-site Video link to see how I’ve set this up.  Exciting times.