Jan 27, 2009 Posted in Marketing Ideas

The Beauty of Outscourcing Marketing Tasks

Ever since reading the Four Hour Work Week I’ve been tinkering with outsourcing and automation. And I must say it has been quite the learning experience.

Here is the thing that I’m finally willing to admit to myself. Tell me if this relates to you. While I love marketing and learning/testing new marketing techniques, I have two Achilles heels. First, at any given point there are hundreds if not thousands of activities that you could be doing to improve your marketing. No one person can possibly get them all done. Second, a lot of these activities are tedious and I don’t like doing them.

See, here is the thing. I really am a marketing junky. I love learning about all this stuff and seeing what works and what doesn’t. In the past, that has always come back to bite me because I would just start implementing something when I would get distracted by the next cool idea that came along. As a result I’d have a number of projects in various stages of completion but the results were less than stellar.

Sound familiar?

Fortunately, I have found the solution to my problem without giving up my addiction to absorbing new marketing ideas. Outsourcing.

Yep, I started out outsourcing a lot of my blog design work a year ago and things have taken off from there. Now I have a very responsible team of skilled workers at my finger tips to take care of all the things I know I should be doing but I can’t be bothered because the work is so dull it makes my head numb.

It wasn’t easy to get to this point. I was using sites like eLance.com and I was finding maybe one good worker for every ten that I’d hire. It was also frustrating because I’d usually pay for task or project so when the project was done, the worker either disappeared or demanded ridiculous fees for ongoing work.

However, all of that is in the past and I am so thrilled with the team I have in place now I’m likely going to build a business around them. It will likely be something like Outsource Your Marketing or something like that. It will allow businesses to get all the tasks completed that they should be doing but aren’t currently, it will give my friends some extra work and it will allow me to continue to learn new marketing ideas and pass them along to even greater numbers of people.

Win/win/win, I’d say. Stay tuned to see how all of this shakes out.