Video marketing is a relatively new and very promising form of online marketing. Basically, video marketing is the producing of short promotional or informational videos and then distributing them throughout free video hosting sites like YouTube.
Such a form of marketing serves two very key purposes. First, a lot of people can see your video and contact you either directly through the video or by visiting your website to learn more about what you do. Second, these video hosting websites have strong page rank with Google and by placing your video on them you can gain some powerful links back to your site. (more…)
You’ll have to excuse my enthusiasm for this form of marketing because I get pretty excited when I think about the potential. Video marketing is perhaps the greatest opportunity that the web offers the average small business website.
By producing short (less than 3 minute long) promotional videos and distributing them throughout the web using free video hosing sites like YouTube.com you can:
Get quality links in to you site from powerful websites
Reach unlimited people through an effective medium
Reach these people in a very cost-effective manner
I was in a quagmire the other day. I wanted to turn a bunch of the stories from the Trek Escapes website into audio podcasts and slide shows so I could put them on their site and blog as well distribute them across the web to get links and traffic.
The problem is that the consultants are spread across the country and explaining how to set up and use software via email is a pain in the butt.
Talk about an effective marketing message. The first time I saw this video, I literally said, “No way!!” and I had to watch it again. Obviously, with over half a million views on YouTube, I’m not the only one to have this reaction.
If you haven’t seen it before and you don’t watch this video twice, I’ll buy you a beer. Is it worth 54 seconds to find out what I’m talking about?
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