May 8, 2009 Posted in Marketing Ideas

Are Your Affiliates Costing You More than You Think?

Have you ever been surfing through an affiliate network like CJ or Linkshare and found yourself wondering, “Seven and a half percent commission. How did they come up with that number?”

One would think that a merchant knows their margins so they simply look at what they can afford to pay and what competitive merchants with affiliate programmes are offering and they come up with a percentage that makes sense.

Makes sense, right?
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