Oct 20, 2009 Posted in Marketing Ideas

SEO or PPC – Which is the Better Path for the Small Business Owner?

Jul 23, 2009 Posted in Marketing Ideas

Google Taking Out the Ruler and Spanking Affiliates – Again.

Anyone doing pay per click marketing for any length of time knows that Google Adwords is the main playing field if you want to get serious traffic quickly. You would also know that setting up Adwords campaigns is complicated and often frustrating due to the fact that Google is less than forth-coming with all of the rules you’re supposed to follow if you want to compete in their auction-like pay per click advertising program.
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May 8, 2009 Posted in Marketing Ideas

Are Your Affiliates Costing You More than You Think?

Have you ever been surfing through an affiliate network like CJ or Linkshare and found yourself wondering, “Seven and a half percent commission. How did they come up with that number?”

One would think that a merchant knows their margins so they simply look at what they can afford to pay and what competitive merchants with affiliate programmes are offering and they come up with a percentage that makes sense.

Makes sense, right?
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Mar 13, 2009 Posted in Marketing Ideas

Google Adwords Finally De-Mystified

On this blog and with actual businesses in the real world, I’ve been talking a lot lately about pay per click marketing and how important it should be to practically anyone doing business online. And as I always say in those discussions I find Google fascinating as a business model because nobody really knows how they price their main product which, of course, is Google Adwords.

Well, lo’ and behold, Google must have heard me because they recently came out with a video that does a very good job of explaining how they price their ads and what we, as customers, can do to lower our costs and improve our results. (more…)

Feb 21, 2009 Posted in Marketing Ideas

Use this Sneaky Little Trick to Boost Your Pay per Click Results

I’ve written before how I find Google to be the most interesting business on the planet. I say this not because they’re mad geniuses that are slowly taking over the world but because they have a business model that defies description.

As you likely know, Google has something called Google Adwords. You can pay Google to have you ads appear when someone does a search on the specific search term you wish to bid on. Without a doubt it is the fastest and best way to get laser targetted traffic to your websites.

But here is the thing about Google. They don’t REALLY publish their rules anywhere where they can be easily found. Instead, they say, “Open an account with us, tell us which search terms (or keywords) that you want to bid on and then we’ll get back to you with a price.”

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