According to AdGooroo, in the third quarter of 2009, Adwords advertisers were paying $99.44 per CLICK for the keyword “Mesothelioma.”
To put it a different way, somebody (lawyers, presumably) were placing ads on Google and paying almost $100 every time someone clicked on their ad and come through to their site. Isn’t that amazing? (more…)
On this blog and with actual businesses in the real world, I’ve been talking a lot lately about pay per click marketing and how important it should be to practically anyone doing business online. And as I always say in those discussions I find Google fascinating as a business model because nobody really knows how they price their main product which, of course, is Google Adwords.
Well, lo’ and behold, Google must have heard me because they recently came out with a video that does a very good job of explaining how they price their ads and what we, as customers, can do to lower our costs and improve our results. (more…)
I’ve written before how I find Google to be the most interesting business on the planet. I say this not because they’re mad geniuses that are slowly taking over the world but because they have a business model that defies description.
As you likely know, Google has something called Google Adwords. You can pay Google to have you ads appear when someone does a search on the specific search term you wish to bid on. Without a doubt it is the fastest and best way to get laser targetted traffic to your websites.
But here is the thing about Google. They don’t REALLY publish their rules anywhere where they can be easily found. Instead, they say, “Open an account with us, tell us which search terms (or keywords) that you want to bid on and then we’ll get back to you with a price.”
A few months back I wrote an article about what I was calling funded proposals. You can see that article by visiting funded proposals.
Basically what I talked about was a way of building your prospect list without having to pay for it. It is a very smart concept and I strongly suggest you check it out before going on with this article.
Since then I have expanded this concept and it has been working so well I just have to share it with you. As you know from my free guide my theory on lead generation is simple. Offer something of value for free in exchange for a prospect’s contact information as well as their permission to stay in touch. Follow up with that prospect via email and provide valuable information until he buys something or unsubscribes. (more…)
Traditionally, I’ve been against pay per click (PPC) marketing as a means of traffic generation simply because it is a nuisance to set up and as soon as you stop paying the traffic stops. In other words it must be maintained and it isn’t as “leverageable” as other forms of marketing… if leverageable is a word, that is.
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