What makes a top small business website? Let’s begin with what doesn’t.
Pretty pictures, spinning graphics and irrelevant company information. These are the things that slick-talking graphic designers and web designers will try to sell you. They want your website to look good because a pretty website makes them look good.
The fastest way to get visitors to your website is by buying ads on a search engine but you don’t have to hire a Pay Per Click company to do so. Pay per click (PPC) is an online advertising solution in which you buy the space but you only pay when someone clicks on your ad and visits your site.
Let’s talk about SEO copywriting. A lot has been made about SEO or Search Engine Optimization and for good reason.
Imagine knowing exactly what Google and Yahoo are looking for when they rank your website. You could build out multiple websites that would all rank number one on a variety of keywords and you’ll have a continuous stream of visitors and customers and untold riches for the rest of your life.
Well, keep dreaming cuz it just ain’t gonna happen.
I‘m a huge believer in writing content to build credibility, gain exposure and generate leads for business. It doesn’t matter if I’m doing this for my own sites and services or to promote those of my clients, writing books, white papers and articles works. I also realize that not everybody loves to write and that some find it time-consuming and avoid doing it at all cost. In this article I’m going to share with you a way that you can reap all the benefits of creating great content without writing any of it yourself. Curious? Good.
I‘m going to let you in on a secret that most of the great marketers have been using for years to generate visitors to their websites and increase their online sales. Nearly all of them write and distribute articles about their area of expertise.
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