Anyone doing pay per click marketing for any length of time knows that Google Adwords is the main playing field if you want to get serious traffic quickly. You would also know that setting up Adwords campaigns is complicated and often frustrating due to the fact that Google is less than forth-coming with all of the rules you’re supposed to follow if you want to compete in their auction-like pay per click advertising program.
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Have you ever been surfing through an affiliate network like CJ or Linkshare and found yourself wondering, “Seven and a half percent commission. How did they come up with that number?”
One would think that a merchant knows their margins so they simply look at what they can afford to pay and what competitive merchants with affiliate programmes are offering and they come up with a percentage that makes sense.
Makes sense, right?
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Many companies believe that selling their products or services through an affiliate programme is the dream solution. They have visions of thousands of sales people promoting their products all over the Web. These little guys never get tired, they work 24/7 and they only get paid after they sell something.
Ah, Xanadu.
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A few months back I wrote an article about what I was calling funded proposals. You can see that article by visiting funded proposals.
Basically what I talked about was a way of building your prospect list without having to pay for it. It is a very smart concept and I strongly suggest you check it out before going on with this article.
Since then I have expanded this concept and it has been working so well I just have to share it with you. As you know from my free guide my theory on lead generation is simple. Offer something of value for free in exchange for a prospect’s contact information as well as their permission to stay in touch. Follow up with that prospect via email and provide valuable information until he buys something or unsubscribes. (more…)
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