Mar 13, 2009 Posted in Marketing Ideas

Google Adwords Finally De-Mystified

On this blog and with actual businesses in the real world, I’ve been talking a lot lately about pay per click marketing and how important it should be to practically anyone doing business online. And as I always say in those discussions I find Google fascinating as a business model because nobody really knows how they price their main product which, of course, is Google Adwords.

Well, lo’ and behold, Google must have heard me because they recently came out with a video that does a very good job of explaining how they price their ads and what we, as customers, can do to lower our costs and improve our results. (more…)