My Second Book is Almost Ready

Good news! For those of you who have been asking, my book is now available on Amazon.com. Click here to see what it is all about.

This book addresses the frustration many small business owners face when trying to grow their businesses. I call it the Small Business Owners’ Dilemma where nice people start a business because they love doing whatever it is that they love to do. However, this love quickly turns to stress and fear when they realize that they need to sell in order to find new customers and keep their businesses going.

Cold-calling is stressful and for the most part, ineffective. Depending on your personality and skills business networking may or may not work for you. Both are very time consuming.

Yellow Pages ads are expensive and their effectiveness is difficult to measure.

All in all, we’re now in the Information Age and we need to adapt our selling methods to survive in this new environment. That is what Nice People Can Sell is all about.

My Second Book

Marketing in Vancouver: Insider Secrets to Successful Local Marketing is my most recent book and I’ll be launching it on September 1st.

It has been a very interesting experience simply because the model I’m using to cover the costs and distribute the book is so unique.  I’m approaching local business owners and I’m writing those that decide to sponsor my book into the copy of it.  I’m also offering co-branded copies of the book for businesses to give away to their customers.

I think it is a smart idea and I’ve been getting some positive response from potential partners.  We’ll see how it all turns out but it has been a great learning experience if nothing else.

Be sure to visit Marketing in Vancouver if you’d like to learn more about this project.  It is pretty cool.