Jun 17, 2010 Posted in Marketing Ideas

Marketing in Vancouver Book Almost a Reality

In May – as I often do – I awoke in the middle of the night with a crazy idea. I’m sure you get those thoughts that nag at you to the point that you either go insane or do something with them, right?

Well, my idea was to write a book to help local business owners improve the marketing of their Vancouver-based businesses.  I immediately knew that the title was going to be Marketing in Vancouver: An Insider Guide to Successful Local Marketing.  I checked and sure enough both the dot com and dot ca extensions were available for Marketing in Vancouver so I snagged them both.

Of course, this concept is nothing new but how I planned to promote the book and leverage it to generate sales leads for my various businesses was revolutionary.

Fast forward about six weeks and the Marketing in Vancouver site is ready and the book is about 90% written.  The cover looks great and the feedback I’ve received from local business owners so far has been nothing short of awesome.  It is really cool.

My point?  How is it possible for objects so real and tangible – in this case a website, a book and paying customers – materialize so quickly from little more than a random thought?  I guess when push comes to shove everything on this planet began as  a thought inside of someone’s head.

I wonder how many more great ideas never come to fruition simply because the thinker isn’t paying attention or more likely, doesn’t think something is possible.  I know that I’ve been guilty of both of these conditions on more than one occassion. Not this time though