Oct 27, 2010 Posted in Marketing Ideas

Leadership Lessons from a Lone Nut

I stumbled across this video on Rich Shefren’s blog.  There are so many lessons to be learned in it that I’ll just point out one here and let you get to it.

Nobody succeeds at anything without having the guts to do something different and be willing to look like an idiot.  Shirtless, dancing guy went from being looked at as a lone nut to a brilliant leader in less than three minutes.  Watch the video and listen to the excellent narration to see how he did it.  It is all about social proof and guess what?  So is marketing.