I recently wrote a post about Dean Hunt and his unique approach to generating buzz and traffic using web 2.0 and social media. My review was pretty flattering but sincere. And to prove it I’m actually in the middle of testing two of the ideas contained in one of his reports.
Everyone wants to increase leads and sales and this situation was no different. I had been asked to take a look at a business run by a friend of a friend of mine who lived in Brazil. Among other things, his company sold painting services to supermarkets. Specifically, they had a unique system of painting refrigeration units that blew the doors off of their competitors.
In 2002 I had been in Sao Paulo, Brazil for about six months when it became quite clear that there was a huge opportunity in the language business. It was estimated that nearly 4 million people actually studied English in Sao Paulo alone. There were also over 1,000 English schools competing for these students so it wouldn’t be quite as easy as one would hope.
I had originally created a blog for my buddy who had opened up Crossfit Calgary – not really a gym but rather a workout philosophy that taxes both the body and the mind.
He didn’t really have a chance to do much with the site before selling his business in June. The new owners of the business (and the site) liked what they saw and contacted me to update it and to tweak it a little bit.
