Jul 25, 2009
Posted in Fun and Inspiration, Random Thoughts
This is NOT the Guy I'm Talking About
This is pretty funny. I just hopped on a bus for the five minute journey from my flat to the city center to satisfy my weekly McDonald’s breakfast craving (I know, my bad). The bus was unusually busy and I had to squeeze by a number of people before finding a seat about three quarters of the way back.
Well, you could imagine my surprise when I look up to see that I had walked right past a dude dressed head-to-tow in an awesome neon green drag outfit. I guess Nottingham is having its first ever gay pride parade today. (more…)
Mar 25, 2009
Posted in Marketing Ideas, Random Thoughts
What a cool experiment I just went through. I’ve been in London for just over a week and aggressively looking for my dream job in Europe for about two weeks.
In Canada we use resumes while here in Europe they use CVs. I knew that but I couldn’t find a decent CV template or even a standard CV template that I thought best displayed my skills. So I was sending out my “resume-style” CV to head-hunters and employers and getting very good response.
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Feb 17, 2009
Posted in Marketing Ideas, Random Thoughts
I’ve just begun a job search and true to form I’m taking pretty much the complete opposite approach to landing a job as most people would. The result has produced some very interesting feedback already.
Here’s the scoop. When I was younger and I was trying to sell something I considered ANYONE that showed even the slightest interest in my wares a prospect. They would go into my “sales funnel” for intermitent follow-up via phone and email as per my Sales Manager’s instruction.
What is obvious now but what never dawned on me back then was that having someone’s business card or email address does not make them a legitimate sales prospect and spending any time following-up with them is a waste of my time – not to mention irritating to them.
The problem is that the majority of sales people (and job hunters) are desperate and they’ll do anything NOT to hear the word “no”. To them “no” is final so they would rather fool themselves into believing that the person is just thinking about it or is too busy to get back to them. That may or may not be the case but spending any time or effort convincing them is not a good idea.
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Jan 22, 2009
Posted in Fun and Inspiration, Random Thoughts
I have to credit Boomer (aka Popeye) with the phrase “It ain’t all glory”. He has a knack of coming out with the one liners that are perfect for the situation. I don’t actually recall the context in which I heard him use this phrase the first time but it is sticking in my mind today for another reason.
I just saw my buddy Susan McCord at the gym. She and Sandra have a very cool project going. It started as a Internet radio talk show called Leave it Two Beavers and it has now blossomed into video and a new site called Beaver Talk.
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Dec 16, 2008
Posted in Marketing Ideas, Random Thoughts
It is no secret that we’re living in the information age and we’re bombarded with data everywhere we turn. Good news-bad news, funny and sad stuff, TV, radio, videos, audios, blog posts, press releases – the list goes on and on.
Some people may think that all of this is good but the fact is that it is a distraction. I am an information junkie. I admit it. More specifically, I’m a marketing information junkie. I subscribe to newsletter lists, blog feeds, even offline mailing lists just to see what everyone is doing.
Recently, I did a little experiment based on a great video I found within this site. You have to join the mailing list to get it (it isn’t on YouTube) but it is well worth it. (more…)
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