Archive for the ‘Marketing Ideas’ Category


Joint Venture Marketing Partnerships for Offline Businesses?

Most of us are familiar with online joint venture partnerships.  We often refer to these as affiliate partnerships.  Essentially, a merchant wanting to sell more of his or her product offers a partner a commission in exchange for promoting the merchant’s product.
When done properly this is a very effective way to sell online.  But does [...]

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SEO or PPC – Which is the Better Path for the Small Business Owner?

I get this question a lot and I’ve answered it over the phone and through email many times but surprisingly, I’ve never addressed it here so here we go.
SEO stands for Search Engine Optimisation which is the ability to get a website listed on the first page of the Google natural rankings. By natural [...]

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Video Marketing for Any Small Business Website

Video marketing is a relatively new and very promising form of online marketing. Basically, video marketing is the producing of short promotional or informational videos and then distributing them throughout free video hosting sites like YouTube.
Such a form of marketing serves two very key purposes. First, a lot of people can see your [...]

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Video 5 – Video Marketing for the Small Business Website

You’ll have to excuse my enthusiasm for this form of marketing because I get pretty excited when I think about the potential.  Video marketing is perhaps the greatest opportunity that the web offers the average small business website.
By producing short (less than 3 minute long) promotional videos and distributing them throughout the web using free [...]

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Video 4 – Website Linking Strategy

In this, the last of the high-view strategy videos, we take a look at why in-bound links are so critical to a solid search engine optimisation strategy.
Again, you’ll see that getting the right keywords is critical and how you use them on remote sites to link back to your site(s) is equally important.  Remember that [...]

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