I get this question a lot and I’ve answered it over the phone and through email many times but surprisingly, I’ve never addressed it here so here we go.
SEO stands for Search Engine Optimisation which is the ability to get a website listed on the first page of the Google natural rankings. By natural rankings I mean the free listings so when people click on your link you get free traffic to your site.
PPC stands for Pay per Click and that is a different beast. You can pay to have your ad appear on Google or other search engines and you only pay when someone clicks on your ad. Hence the name.
Ok, marketing jargon out of the way, what is the best approach for the small business owner to take? On first blush, it seems obvious. Go for the SEO and get all kinds of free traffic. Why pay for visitors when you can get them for free, right? Read more…
Video marketing is a relatively new and very promising form of online marketing. Basically, video marketing is the producing of short promotional or informational videos and then distributing them throughout free video hosting sites like YouTube.
Such a form of marketing serves two very key purposes. First, a lot of people can see your video and contact you either directly through the video or by visiting your website to learn more about what you do. Second, these video hosting websites have strong page rank with Google and by placing your video on them you can gain some powerful links back to your site. Read more…
You’ll have to excuse my enthusiasm for this form of marketing because I get pretty excited when I think about the potential. Video marketing is perhaps the greatest opportunity that the web offers the average small business website.
By producing short (less than 3 minute long) promotional videos and distributing them throughout the web using free video hosing sites like YouTube.com you can:
Get quality links in to you site from powerful websites
Reach unlimited people through an effective medium
Reach these people in a very cost-effective manner
In this, the last of the high-view strategy videos, we take a look at why in-bound links are so critical to a solid search engine optimisation strategy.
Again, you’ll see that getting the right keywords is critical and how you use them on remote sites to link back to your site(s) is equally important. Remember that Google looks at the “anchor text” in the links that point to your site and assumes that they describe your site so make sure that you set up your links properly.
In this video we look at the importance of keywords and why it is imperative that you take the time to do some proper research in finding the right ones for your business.
The difference between finding good keywords (high demand and low competition) and bad keywords (all others) can mean the difference between a steady stream of free search engine traffic and a completely dead website.
During the time Eric spent working with our firm, we recognized an immediate increase in web presence, which translated to genuine sales opportunities. Eric manages to bring creative thinking together with an eye for return on investments to his projects. I would not hesitate to use his services again.
Dallas Macas
President, Trek Escapes
Eric is a pleasure to work with and brilliant online marketer. What he doesn't know is not worth knowing.
Lee Phillips
Amiqus Consulting
Without fail Eric was available to guide our blog and to overcome any marketing problems we've encountered along the way. I don't know where we would be without his help.
Susan McCord
BeaverTalk.com
Even after 13 Months the sales leads that Eric generates still provide a greater return than any other source we buy from. I have no intention of looking anywhere else.
Jim Duval
Able Acceptance Corp.
I've never had an easier sales job than when I worked with Eric at Sao Paulo English. Our online lead generation and email follow-up system allowed me to simply follow-up with prospects that already knew exactly what we did. Most often, I just needed to ask when they wanted to start.
Cheda Mihajlovic
Business Development Mngr.
SaoPauloEnglish.com
