In May – as I often do – I awoke in the middle of the night with a crazy idea. I’m sure you get those thoughts that nag at you to the point that you either go insane or do something with them, right?
Well, my idea was to write a book to help local [...]

Local search is the term we use to describe the action that people take when they turn to the Internet to find information about local businesses.  For the first time in history, people are more likely now to search for your business on the Internet than in the Yellow Pages.
What this means to the average [...]

According to AdGooroo, in the third quarter of 2009, Adwords advertisers were paying $99.44 per CLICK for the keyword “Mesothelioma.”
To put it a different way, somebody (lawyers, presumably) were placing ads on Google and paying almost $100 every time someone clicked on their ad and come through to their site.  Isn’t that amazing?

It used to be that anyone thinking about doing business with you would first consult with their colleagues or friends to see if any of them had worked with you before. If not, they would likely turn to the Yellow Pages and give you a call. That would put you in a good [...]

I have been preaching to small business owners about the importance of utilizing sites like Twitter, Squidoo, LinkedIn, etc. for quite a while now. My experience has taught me that leveraging such powerful social media sites can allow you to build quality links back to your main business site for SEO purposes, to build [...]