Jan 27, 2011 Posted in Marketing Ideas

Awesome Brand Marketing from Nike

I am NOT a big fan of brand marketing. In fact, I think most of it is a massive waste of time and money.  Most small business owners are well advised to invest in direct marketing efforts where they can be sure of what they’re getting for their advertising dollars.

That said, some brand marketing campaigns are memorable and this one falls squarely in this category and is well deserving of a BIG thumbs-up.

I stole this video off of Popeye’s Vancouver Crossfit Optimum Performance site.  If you want an awesome workout be sure to look him up.  As for the video, just watch it and see if it doesn’t make you laugh first and then think.  Talk about a strong message.