Archive

Archive for October, 2009

SEO or PPC – Which is the Better Path for the Small Business Owner?

October 20th, 2009 Eric

I get this question a lot and I’ve answered it over the phone and through email many times but surprisingly, I’ve never addressed it here so here we go.

SEO stands for Search Engine Optimisation which is the ability to get a website listed on the first page of the Google natural rankings. By natural rankings I mean the free listings so when people click on your link you get free traffic to your site.

PPC stands for Pay per Click and that is a different beast. You can pay to have your ad appear on Google or other search engines and you only pay when someone clicks on your ad. Hence the name.

Ok, marketing jargon out of the way, what is the best approach for the small business owner to take? On first blush, it seems obvious. Go for the SEO and get all kinds of free traffic. Why pay for visitors when you can get them for free, right? Read more…

Categories: Marketing Ideas Tags:

Nobody is Perfect – Not Even George W.

October 20th, 2009 Eric

I was forwarded this video by a friend and it was just too good not to share with all of you.  Ladies and gentlemen, I present the most powerful man in the world just a short time ago.

Categories: Fun and Inspiration Tags:

The Yes Man – My New Hero

October 13th, 2009 Eric

I just finished reading a book called Yes Man by Danny Wallace.  I had never heard of the author or the book before but I couldn’t resist the premise.  Say “Yes” to everything.

It seems that at 26 Danny had found himself saying “no” and shunning friends and life all too often.  After a gentleman (it may have been Jesus) during a chance meeting on a London bus says to him, “Say ‘Yes’ more” Danny’s life is transformed.

The book is hilarious and in a strange way, quite inspirational.  More importantly, from what I’m learning about Danny Wallace, it is a fairly good reflection of how he actually lives his life.  It is amazing what this guy has accomplished at such a young age and how much fun he seems to be having along the way.  Very cool.

Check out his site at www.DannyWallace.com to see what I’m talking about.  Below is a clip I found on YouTube. Danny recently started his own country – in his flat in London.

Categories: Fun and Inspiration Tags:

Canadian Thanksgiving Wishes

October 10th, 2009 Eric

Today,  in Canada, is Thanksgiving.  Living in the U.K. I didn’t even realize it until someone sent me a message yesterday.  It was a good message too. It contained the cartoon below.  Thanks Mrs. C.

Click to Enlarge

Click to Enlarge

Thanksgiving is always an interesting time of the year.  It gives some of us the opportunity to practice what is known as “an attitude of gratitude” as outlined in The Secret.

That being said, I’d like to thank all of my family members and friends for their support.  This was a big year for me – moved to the U.K., turned 40, launched my consulting business in earnest – and I couldn’t have done it without all of your support.

It isn’t until you’re living in a foreign country in the middle of nowhere that you begin to realize how important those closest to you really are.  Sure, email, instant messaging and Skype are all great in their own way but it isn’t the same as having a face to face chat over a beer or two.

I can’t possibly list everyone that has helped me here but you know who you are.  Thank you so much.

Categories: Fun and Inspiration Tags:

Log Cabin Dog Houses

October 7th, 2009 Eric

I was surfing for pictures of log cabins as it has always been a dream of mine to own one. It will be out in the middle of nowhere, overlooking a crystal-clear lake and only accessible by float-plane.  How Canadian is that, eh?

log_cabin_front_gifIn any event, while looking for ideas, I came across this.  A log cabin for dogs.  Brilliant!

I was so impressed that I contacted the owner of the site to see if he or she needed any help with marketing. That was just a few moments ago so nothing back yet.

I thought is was a great idea and pet products are certainly a hot market on the Internet.  I hope they do well.

To see the original picture of this log cabin feel free to visit Petite Retreats.