Archive

Archive for May, 2009

Are Your Affiliates Costing You More than You Think?

May 8th, 2009 Eric

Have you ever been surfing through an affiliate network like CJ or Linkshare and found yourself wondering, “Seven and a half percent commission. How did they come up with that number?”

One would think that a merchant knows their margins so they simply look at what they can afford to pay and what competitive merchants with affiliate programmes are offering and they come up with a percentage that makes sense.

Makes sense, right?
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A Harsh But Practical Lesson in Managing Affiliates

May 8th, 2009 Eric

Many companies believe that selling their products or services through an affiliate programme is the dream solution. They have visions of thousands of sales people promoting their products all over the Web. These little guys never get tired, they work 24/7 and they only get paid after they sell something.

Ah, Xanadu.
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