Sep 28, 2008
Posted in Marketing Ideas
We’ve all heard about Web 2.0, right? If you haven’t, I’ll briefly sum it up as any site that allows the visitors to add and/or ammend content on the site. Think YouTube, Wikipedia, MySpace and FaceBook.
In the old days, a company used to put up a site (typically in html) and it was a one-way advertising medium – like a brochure or a TV ad. We could extole all of our company’s virtues and only share the marketing messages we wanted to share.
Let’s call these the ‘good old days’ shall we?
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Sep 28, 2008
Posted in Marketing Ideas
Not too long ago I wrote my opinion about Blogs vs. Websites in a post. My opinion hasn’t changed on this topic very much (I still think blogs are the way to go) but if you already have a website set up (in Flash or html) here is a way that you can snag the benefits of both your static site and a dynamic blog.
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Sep 28, 2008
Posted in Marketing Ideas
Ok, if you’ve been following this blog or any of my materials or any length of time you know how I like to generate sales leads. In a nutshell, I like to offer something of value for free in exchange for the prospect’s contact information and permission to keep in touch. Often this is an info product or email course related to the product being promoted.
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Sep 28, 2008
Posted in Marketing Ideas
You ready? This took me a while to figure out but it is so simple it is ridiculous.
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Sep 28, 2008
Posted in Marketing Ideas
I’m a big fan of Mike Koenigs. For those of you not familiar with Mike’s work he was the creator of the Digital Cafe which was allegedly the first online resource that allowed advertisers to promote their products or services using video.
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